The Google App is the ultimate tool for a mobile world. But despite over 2 million local downloads, Aussie millennials hadn’t yet discovered its full potential. So we partnered with The Voice – a show with a large number of second-screening millennials – to demonstrate what it could do.

We used key moments from the show to demonstrate what the app was capable of, creating 29 unique spots over 9 weeks - many of them created in real time - and each based on content from the show. In just one season, we transformed usage of the app and achieved a significant uplift in brand favorability.